Introduction to Digital Marketing
- What is digital marketing?
- How is it different from traditional marketing?
- Comparison study of Digital and Traditional marketing?
- Why should you learn Digital Marketing?
- Who all should learn and excel in Digital Marketing?
- Current Industry trends and updates?
- Is Digital Marketing replacing Traditional Marketing?
- How can digital marketing be a tool of success for companies?
- Key advantages of adopting digital marketing by small scale companies
- Key advantages of adopting digital marketing by Mid-Cap companies
- Key advantages of adopting digital marketing by Large scale companies
- Categorization of digital marketing for the business
- Diagnosis of the present website and business.
- Digital Marketing Strategy & Goal Setting
Introduction to Websites
- What is a website
- Types of websites?
- Layout of websites
- Purchasing a website domain name
- Hosting a website
- Integrating the website either static or dynamic
Introduction to Blogging
- What is Blogging?
- What are the platforms available for bloggers?
- Why is blogging so popular?
- How to become a professional blogger?
Introduction to WordPress
- What is WordPress
- Benefits and Advantages of WordPress
- How to setup a website using WordPress
- How to setup a blog using WordPress
- How to setup an E-commerce Website using WordPress
- What are Themes, Plugins, Widgets
Introduction to Content Writing
- What is content writing?
- Why content writing is important?
- How to build effective content blog?
- Best practices for effective content writing.
- How to make money by your content writing skills?
Search Engine Optimization ( SEO )
- Search Engines – An Introduction
- How search engines works?
- Google Web Master Tool (Search Console)
- Insights about Google Algorithms and Updates (penalties)
- Client Business Analysis
- Keyword analysis
- Web position Analysis
- Competition Analysis
- On page optimization techniques
- Off page Optimization techniques
- Insights into Black Hat SEO Techniques
- Report Generation
- SEO Tools
Search Engine Marketing
- Introduction to Search Engine Marketing
- Tools used for Search engine Marketing
- PPC /Google AdWords Tool
- Display advertising techniques
- Report generation
Social Media Marketing and Social Media Optimization
- Introduction to Social Media Marketing (SMM)
- Advanced Facebook Marketing
- Twitter marketing
- LinkedIn Marketing
- Google plus marketing
- Pin Interest
- What is Affiliate marketing?
- Components of Affiliate Marketing
- How Affiliate Marketing Works
- Who is a Merchant
- How to become a Publisher
- Costing techniques
- Product Selection
- Affiliate marketing tools
Make Money Online
- How to make money online?
- Tools for making money online
- What is Google AdSense?
- How to setup Google AdSense
Web Analytics using Google Analytics
- Introduction to Google Analytics
- Different types of analytical Tools
- Report generation
- Interpreting Google Analytics Reports
Google Webmaster Tool ( Search Console )
- Adding a Site and Verification Process
- Geographic Settings
- Site Links
- Crawl Errors / Stats
- Google Fetch
- Blocking the Crawler and blocked pages
- Analyzing Search Traffic
- Search Analytics
- Links to Site / Internal Links
- Content Keywords
Keyword Research And Analysis
- Importance of keywords in SEO
- Analysis of keywords for a particular client
- Research on keywords
- Different types of keywords
- Analysis of keywords using google AdWords
- Competitor Analysis
Automation Tools in Digital Marketing
- Digital Marketing Automation Tools
- Importance of automation tools
- Recommended Automation tools
Analyzing your Client Business
- Define a problem statement or Goal
- Analyze the current AS-IS status of the client
- Apply Six-Sigma concepts
- Define the goal
- Measure the current progress
- Analyze what is needed to meet the client goal
- Implement the Digital Marketing Best Concepts
- Monitor the progress
Live Project Implementation using one of the following
- SMM – Social Media Marketing
- Key Word Research & Analysis
- Setting up a professional Blog using WordPress
- Implementation of SEO
- SEO enabled Content Writing
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